The challenge
What the experience needed to solve.
Serve retail shoppers and wholesale buyers without making either audience work through an unclear catalog structure.
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B&J Wholesale
A high-contrast wholesale concept focused on inventory movement, licensed-retailer access, and fast brand discovery.
The interactive concept runs inside a restricted viewing sandbox. Do not enter personal information or attempt to place an order.
The approach
A visual system with a practical job.
Separate retail and wholesale calls to action, organize brand-led discovery, and make fulfillment and account requirements visible early.
The result
A clear direction for the finished site.
A focused B2B and retail concept demonstrating audience separation, catalog clarity, and strong conversion hierarchy.
Capabilities demonstrated
Designed Beyond the Homepage.
- Wholesale account pathways
- Retail and B2B audience separation
- Brand-led catalog navigation
- Fulfillment messaging
- Responsive adults-only presentation
Responsive presentation
One Brand Across Every Screen.
Desktop and mobile views are shown as presentation evidence. No commerce or account action is available from this case study.
Presentation only
A design showcase, not a live store.
This case study does not place orders, create accounts, submit forms, process payments, collect credentials, or connect to a client system. Features shown are subject to final scope, authorization, content approval, compliance review, and testing.
Adults-only product category. This portfolio presentation does not sell, distribute, or promote access to regulated products.
Built for your business
Your Website Should Look Like You.
We’ll review your audience, catalog, workflows, and goals before confirming the right design and implementation scope.