Choose the intelligence you need
Six Ways to Understand the Business More Clearly.
Choose one category or combine several. A human reviewer will recommend the right final scope based on the decision you need to make.
01Market and Competitor Intelligence
Understand how competitors are positioned, what the market is signaling and where your business may be able to stand apart.
Best for: Competition, positioning, expansion and new offers
- Competitor positioning
- Pricing and promotion patterns
- Market gaps and opportunities
- Practical differentiation priorities
02Industry Intelligence
Review developments, technologies, risks and changes that may influence your industry and future decisions.
Best for: Planning, risk awareness and industry direction
- Industry developments
- Emerging products and technology
- Regulatory and policy signals
- Risks and areas of potential growth
03Customer Intelligence
Use approved aggregate information and market evidence to understand customer needs, behavior and retention opportunities.
Best for: Customer experience, retention and offer planning
- Aggregate customer patterns
- Needs and engagement signals
- Retention opportunities
- Experience improvement priorities
04Location and Trade Area Intelligence
Examine the local market around an existing or proposed location using available commercial and community evidence.
Best for: New locations, relocation and local growth
- Nearby competitors
- Local market characteristics
- Demand and traffic indicators
- Location risks and opportunities
05Digital Visibility and Growth Intelligence
Understand how people discover the business online and where its website, content, reputation or marketing can improve.
Best for: Website, search, reputation and growth priorities
- Website and search visibility
- Competitor digital presence
- Content and reputation opportunities
- Recommended digital priorities
06Custom Executive Intelligence
Start with a specific business decision and let our team design the right combination of research around it.
Best for: Important decisions that cross several business areas
- Decision specific research
- Cross category findings
- Evidence and limitations
- Clear recommended next actions